Beverage Cans Reviews on Truly Hard Seltzer Bar in Los Angeles, CA - Truly LA, Big Bar, The Edmon, EightyTwo, 90 West Lounge, The Normandie Club, Clifton's Republic, The Brickyard Pub, Southland Beer, EP & LP OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ -- SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new . Sorry, Chili Cheese Tot lovers.) Whether you are kicking back and relaxing while watching sports or sitting and soaking up some sunshine poolside, you'll be tasting the good vibes with every sip. I'm a food photographer and recipe developer with a passion for creating healthier alternatives to all time favorite recipes. As Oklahomas top-selling craft brewer, COOP had been carefully stewarding its own brand for the last 13 years, and with popular Sonic-style hard seltzer flavors, Mossman had a ready-made conversation starter with a nationally known licensor whose offices were just a mile south of the brewery. COOP Beverage Works is a wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works. However, the reason for the change in name stemmed from a copyright conflict. They are just OK in my opinion. Many of us may have noticed the difference in flavor between limes and lemons; At the same time, one delivers a refreshing, citrusy taste that excites our senses, and the other only serves an overpowering sourness. Together he and Mossman hashed out the structure of the licensing arrangement. Find Sonic Hard Seltzer near you! SONIC Hard Seltzer was made for any . The only things that set these seltzers apart from the competition are the Sonic branding and some unique flavor options. Licensing corporate brands to build out parallel commodity businesses targeted to mass consumers? Compared to the other Sonic seltzers, everything about the flavor of Cherry Limeade is more extreme. Were actively negotiating with several parties to bring more licensed brands to market because we really feel like convergence between non-alc[oholic] and alcoholic beverages will continue to be a trend that grows moving forward here., Thats not to say its easy. In addition to Oklahoma, SONIC Hard Seltzer is now available in Arizona, Arkansas, Kansas, Nebraska, Missouri & Texas! They're made out of carbonated water, alcohol fermented from sugarcane, and natural flavors. "Colder faster, 360-degree branding on the vessel and leading recycling rates and recycled content rates make this the . This Sonic Seltzer presents an assertive orange flavor with a subtle hint of pineapple to balance. You'd think the Limeade would taste pretty puckery, but it was less sour than some of the other seltzers, with a slightly more soda-like flavor. It definitely gives a lack of longevity to whatever youre trying to extend with that branding. He thinks that Sonic hard seltzer has found success in part because of the aesthetic continuity from restaurant to package, and in part because Sonic has spent so much time and effort building its QSR business as a beverage-centric destination. Is this the Edward vs. Jacob of our generation? According to a Sonic press release, the seltzer was originally only available in the company's home state of Oklahoma, but now it can be found in six more states. This week, the sitting US Lego has announced some new sets for Disneys 100th anniversary including 18 adorable collectable minifigures. This unique flavor, which combines blue coconut syrup and Sprite to create a taste reminiscent of sunscreen, has become so popular that the company even copyrighted its name! But those are stunts. And, of course, the branding and packaging require close collaboration with the chain: Directly prior to his interview with VinePair, Mossman was going back and forth with Springer about font usage and intellectual property parameters. In here youll also find all the cooking tips and tricks + information and basics for special diets like gluten free, vegan and keto. . Facilitating deals between brands like 3M and DuPont and major retailers like Lowes and Home Depot gave him an appreciation for the upside of licensing deals and an intimate understanding that the devil is in the details. We know there are people out there who claim to enjoy sucking on wedges of lemon or lime for fun. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus. But youd be wrong. If a bottle of Orangina lived a hard life that drained it of all sweetness and light, leaving only sourness and disappointment, this is what you'd get. It is both sweeter and more sour than its brethren, with an assertiveness that may prove divisive. Sonic has decided to capitalize on its fast-food beverage supremacy by hopping on the hard seltzer bandwagon, releasing a lineup of eight flavors. Produced by COOP Ale Works in Oklahoma City, the line includes eight seltzers, three frozen offerings, and one hard sweet tea (though they arent offered at any of the chains restaurant locations). All your favorite SONIC flavors are now available as hard beverage! Although this seltzer drinks well on its own merits, it doesnt stand out among highly-rated siblings within the same range. As it so happens, the hard-seltzer-ficiation of Ocean Water would lead to a sea change for COOP. By using this site, you are agreeing to the site's terms of use. | 2400 Dallas Parkway, Suite 500 Plano, TX 75093 | Phone: 469-241-9191. All your favorite SONIC flavors are now available as hard seltzer! In addition to the packages environmental advantages, brands also enjoy leading filling, distribution and retail display economics as there is no wasted space due to cans stacking abilities. All Rights Reserved. Thanks so much for sharing your honest thoughts with us, Jessica! Weve worked for the last year-plus on executing 198 new distribution agreements in 25 states, he says. We tried one of each, just overwhelming tin can flavor. We talked to them, to see if they want to partner with us, and theyre like Why dont you just license the brand and go?. The Big 12 Conference is comprised of 10 Universities Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. [M]ost consumers are either fans or are at least familiar with our popular drink flavors across Sonics 46-state footprint, explains Springer, noting that while the firms franchisees are excited by the hard seltzer rollout, there are no plans to sell the alcoholic beverage at the drive-ins themselves. the technical definition of sonic). While Texas boasts nearly 1,000 drive-in locations, there are zero Sonics in Maine and New Hampshire. They generously sent us a couple of cases so we could test out all the flavors and share our results with you. It doesnt look like just a play on the [Sonic] name, it looks like an extension on what the company was already doing in the past.. Every craft brewer and their mother was spinning up a hard seltzer brand at the time, given the then-surging popularity of category leaders like White Claw and Truly. Luxembourg B 251465, Modern Slavery Statement By Christmas Eve, Springer had secured the green light, and the two firms set about developing Sonic-specific flavor formulas and packaging to evoke the drive-ins neon Americana branding. Given that, you might assume that COOP is using the Sonic name as a foot in the door to expand its owned-and-operated beers and hard seltzers with new wholesale and retail partners. Christmas came early for Sean Mossman two Decembers ago, and it came in the form of a phone call from Americas Drive-In. The president at Oklahoma Citys COOP Ale Works was headed into the holiday in relatively high spirits, having navigated the pandemics opening nine months with a successfully launched hard seltzer line and more new flavors on the horizon. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. You can update your preferences by clicking the "Cookie Policy" link at the bottom of any page on our website. The lack of sugar really hurts the Ocean Water seltzer, which has notes of savory coconut and sour citric acid with a mildly salty aftertaste. In its home market, Mossman says, the synonymity is more pronounced (if thats even possible.) The choice toward cans was an easy one as this is the iconic package for the hard seltzer market, Daniel says. A Sooner State fast-food staple for nearly eight decades, Sonic has national name recognition and legions of fans. Consumers could previously only purchase the hard seltzer in Oklahoma. That doesn't mean it tastes bad, but it does mean it's putting on airs and pretending to be more special than it actually is. A hard seltzer typically has a distinct sweet taste, as opposed to regular seltzer. And its no secret why cans are the answer for this market. Speaking of the past: Even as recently as a decade ago, it would have been anathema for a legitimate craft brewery to partner with a major fast food chain. Prior to July 18, Sonic Hard Seltzer was available in a total of 31 states including Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, North Carolina, New Mexico, Nevada, Ohio, Oklahoma, Tennessee, Texas, Virginia, Washington, West Virginia, and Wyoming. + 10 Clever Savings Tips. SONIC Hard Seltzer is available at select U.S. retailers and is not for purchase at SONIC Drive-In locations. Were thrilled to partner with the Big 12 Conference, said COOP Beverage Works President Sean Mossman. According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram of carbs. 4-5 Raspberries. Sonic Hard Beverages - All your favorite SONIC flavors are now available as hard seltzer! SONIC Drive-In has licensed its iconic name to COOP Ale Works to create a family of hard beverage products that includes SONIC Hard Seltzer, SONIC Hard Southern Sweet Tea and SONIC Hard Slush. Is there a more distinctly American institution than the Sonic Drive-In? The Hailey Bieber and Selena Gomez drama has resurfaced again in 2023 and many are talking about their matching G tattoos. Though no artificial sweeteners were listed on the label, its taste exhibited slight saccharine qualities that made for an overall pleasing flavor profile full of citrusy lime essence and oil notes. This beverage offers a deceptively sweet taste sensation fit for those partial to flavored water products, such as Crystal Light and Mio. (According to a 2021 Business Insider report, a full quarter of Sonics pandemic receipts came from its soft drink menu. On the heels of our continued expansion into 39 states and being recognized as one of the top 10 fastest selling seltzer brands, were excited to deepen our product integration responsibly within the Conference and with its fans of legal drinking age.. Some people go to Sonic just for this combination of blue coconut syrup and Sprite that smells vaguely like sunscreen (in a good way). Tags: That was pretty much the default drink, explains Katie Camlin, former liquor store operator who now works for KC Bier Co. and grew up making Sonic runs in Kansas City, Mo. If your child will play baseball or softball this spring, youll need to stock up on appropriate clothing and equipment. All your favorite SONIC flavors are now available as hard seltzer! SONIC Hard Seltzer is currently available in eight flavor offerings and provides a modern and craveable take on classic SONIC flavors. Site by Not just anybody can say I want to make alcoholic beverages, he says. Its student-athletes and teams have combined for 718 individual NCAA titles and 77 team national championships. Prices and availability are accurate as of time posted. Cant wait to try this!! Visit fal.cn/3jx7J to find your nearest retailer. But times have changed, and these days, for a regional craft brewery, its as good a place as any to stack your chips. Sonics Hard Seltzer Is Hot. The R&D process at COOP would eventually coalesce as Will & Wiley, a hard seltzer line named for actor Will Rogers and boundary-pushing pilot Wiley Post, two native Oklahomans. Residents of the 46 states where Sonic operates brick-and-mortar drive-in locations implicitly understand the gravity of this otherwise mundane sales insight. Ill second and third and fourth this comment section. Cherry Limeade Sonic Seltzer is a genuinely bold soda experience! Hip2Save may earn a small commission at no extra cost to you via trusted partners and affiliate links in this post. After earning an enthusiastic reception in its Oklahoma test market, SONIC Hard Seltzer began its coast-to-coast rollout in January, with the goal of becoming available nationwide by the end of 2022. Back in OKC, Mossman is banking on it. Sonic stands out from the competition with an extensive beverage menu and various unique customizations. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. With the popularity of the chain still growing, its no surprise that the recently launched Sonic Hard Seltzers are also a hit. Following the adoption of the new name, and alongside entrepreneur Charlie Pappe, owner Troy Smith opened some 41 locations before Pappes death in 1967. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. Strain the drink into a glass over pebble ice, and add Lemon Berry SONIC Hard Seltzer. Of all the Sonic seltzers, this one is the most faithful to its flavor inspiration. Sonic seltzer contains no gluten or distilled spirits. (Well, MOST of them. Sonic Hard Seltzer has crafted a unique beverage experience with its two themed 12-packs: Citrus and Tropical. We like the blue one (maybe its ocean) the best (?). Has anyone tried these? Sonics Limeade Hard Seltzer boasts a bold, sweet flavor unmistakably reminiscent of its citrus inspiration. In terms of the tactical execution of getting the Sonic hard seltzer from its tanks to store shelves, though, the brewer treats its licensed liquid pretty much identically to the rest of its offerings. While accurately formulated to deliver a balanced sweet-and-sour experience, Lemon Berry needs to captivate the taste buds. Hard seltzer is expected to gain in popularity as the years go by. Sonic Hard Seltzers are an exemplary contender in the crowded hard seltzer market, boasting a classic beverage profile and unique flavor options. The fake cherry flavor is big and bold, calling to mind memories of eating cherry snow cones in the summertime. With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. SONIC Hard Seltzer is currently available in eight flavor offerings and provides a modern and adult take on classic SONIC flavors. The plain Limeade seltzer was a surprisingly pleasant surprise. It did make sense, at first. Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. The Lemonade Sonic seltzer is somewhat similar to the Limeade, only worse in every way. Nestled in the vibrant Downtown LA Arts District, Truly LA contains everything from our small-batch flavor innovation lab to a concert venue where we host a myriad of events ranging from weekend artist markets to live music collaborations with our friends at Live Nation. Results were mixed at first, a fact that was not lost on Mossman and his COOP colleagues in Oklahoma City. As an Amazon Associate I earn from qualifying purchases. The ratio between sweetness and acidity is properly calibrated, but there's no depth to keep your palate engaged. Hottest Dominos Coupons | Any Pizza w/ Up to 5 Toppings Only $9.99 + More, Larabar Mini Bars 20-Count Box Only $7.49 Shipped on Amazon (Reg. You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! Sign up for VP Pro now! All Rights Reserved. We got Big SunnyDand Tang vibes from this. According to new reports, the hard seltzer market is expected to reach $49.4 billion by 2028[1], showing that the category is still highly in demand with no sign of slowing down. So along with COOPs general counsel, he hit the road. About COOP Beverage Works SONIC Happy Hour, redefined. All your favorite SONIC flavors are now available as hard beverage! Watermelon is definitely hanging out in the background, but it's not dominating your palate as you drink this. These beverages are now available at select retailers in Alaska,California,Maryland,New York,North Dakota,Pennsylvania,Rhode Island,andWisconsin!